Thursday, April 27, 2017

Whinge, whinge, whinge

The latest radio ratings were released today. Predictably, talk station 3AW once again won the AM radio breakfast slot, with a 19.3 per cent audience share. They were well ahead of their nearest rival, ABC Radio Melbourne, on 12.9 per cent.

Melbourne radio listeners are obviously creatures of habit. The 3AW breakfast show has consistently topped the ratings for almost all of the 27 years it has been on the air. I stopped listening to it because I no longer find it fresh and funny. The hosts seem to be phoning it in these days. Their shtick seems to revolve around British comedy references, the legal world, and talking about food and wine.

Their ratings lead seems unassailable. When they finally retire, it will give some fresh radio talent the chance to find an audience.

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