Cat up a tree stories

This is what passes for news these days; the launch of new flavours of chocolate biscuits. I like Tim Tams. I know how to correctly use apostrophes, so why am I the one who is out of work?

http://www.news.com.au/lifestyle/food/eat/gelato-messina-and-tim-tam-team-up-for-the-ultimate-treat/news-story/844277d6840134570ae004e5b71ffbae