Wednesday, July 23, 2014

The first lady's man strikes again

Bill Clinton
There's no doubt that sex sells in marketing. Former US President Bill Clinton, whose private life has always been somewhat colourful, with more twists and turns than the roads through the Scottish highlands, is believed to have a secret mistress. That's one of the allegations in Ronald Kessler's forthcoming book, The First Family Detail: Secret Service Agents Reveal the Hidden Live of Presidents. 

Before a new biography or autobiography is published, its marketers often release salacious tidbits to the media to create pre-release buzz around it. Clearly that's what is happening here, and the public is probably thinking, "So, Bill's up to his old tricks, is he?"

The reader of this blog will never see it turned into a trashy supermarket tabloid or gossip column. I abhor gossip and rumours. The only reason I'm writing about it is because I wonder what impact this story will have on Hillary Clinton's ambitions to make a second run for the Presidency in 2016. Could an allegation like this stall her campaign at the traffic lights? Should she be a candidate, once again she'll have to deal with rumours and innuendo about her marriage, much like her husband did during his 1992 candidacy and entire tenure of office as President.

Bill Clinton's infidelities and his character issues were arguably one of the reasons why Vice President Al Gore lost the 2000 election to George W. Bush. Perhaps he's now dashed his wife's Presidential ambitions as well. 

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