Random and disjointed ponderings on faith, life, culture and professional issues (occasionally).
Sunday, May 22, 2011
Twentieth Century Fox's cash cow
To mark the release of X-Men: First Class, the producers have set up a cross-promotion with a confectionery manufacturer. Visit the website, and if you feel so inclined, you can create your own mutant, complete with customizable uniform, weapons, and powers, and ally it with either the X-Men or the Mutant Brotherhood. The results of my effort are shown on the right. The X-Men usually have impressive names like Magneto, Beast, Wolverine, Storm, or Nightcrawler. Mine is somewhat less heroically named Roscoe. As I wished to avoid being seen to promote occultism, I thought it best not to give him psychic powers, so his power is the ability to create lighting.
If you have ample time to waste, you can also earn upgrades for your creation by battling your character against other players online. No, thanks.